1
عمومی::
دانش درونی
By developing the relational aspect of the firm-customer dyad, organizations are able to discover latent needs and utilize the external knowledge from customers and combine it with internal knowledge sources, thus potentially enhancing NPD ideas and processes (Cui & O'Connor, 2013).
While NPD is advantageous to a firm's competitive position, researchers posit that developing new products solely with internal knowledge is no longer enough to retain or strengthen competitive positions (Joshi & Sharma, 2004; Stevens & Burley, 2003).
By using solely internal knowledge to develop new products, firms seek to maximize the rents gained from current processes and procedures currently in place, thus avoiding cannibalizing its current investments and focusing on current product improvements.
Firms may lack the internal knowledge, procedures, and processes to produce radical new products without undergoing capital investments in equipment and training employees on the production of the new products.
واژگان شبکه مترجمین ایران